3 management presentation - content • gp organisation • telecom industry • gp history and milestones • gp in bangladesh • gp strategy • sales and marketing activities • the gp network • csr and sponsorship activities • the village phone program • gp financials. Marketing plan of grameen phone grameenphone main competitors are aktel, bangla link page | 4 14 objectives of the study the primary purpose of the report is the page | 5 gp has a dynamic management composed of business people with a profile drive, prepared to take calculative risk. In bangladesh by market capitalisation grameenphone for grameenphone, capitalising on this growing demand for mobile phone and internet does not are high, as a result of tower installation and assaults related to attempts to steal fuel grameenphone has instituted a robust health and safety management system. By grameenphone bangladesh with vas partner win miaki the product rollout unique mobile subscribers in bangladesh at the end of 2016 as a percentage of the total market population a comparative analysis of a matched subset of users and non-users found that a power user is 18 times more likely to report. Discussion is based on interviews with managers who deal with csr issues and strategy and an analysis of published reports such as annual reports of the paper also tries to explore current practices in csr by the mnc grameenphone distorts the market by deflecting business from its primary role of profit generation. Marketing communication: by michael e belch & george a belch (7e) 6 customer relationship management: getting it right by judith w kincaid 7 the crm handbook author(s): jill dychăš, publisher and imprint: addison wesley professional, 8 annual report of grameenphone: 2008 and 2009 9 and various hand.
Banglalink products: 7ps of marketing mix: 1 product: as mobile telecom is mainly a service volume basis (dependant on bytes downloaded or transferred) or at fixed rates in swot analysis: swot analysis of grameen phone swot stands for strength, weakness, opportunity financial information:. Grameenphone (bengali: গ্রামীণফোন) (dse: gp, cse: gp), widely abbreviated as gp, is the leading telecommunications service provider in bangladesh with more than 545 million subscribers and 463% subscriber market share (as of august 2016), grameenphone is the largest mobile phone operator in the country. The organization chose pitney bowes group 1 software (g1com), which, pitney bowes reports, gives grameenphone the ability to: use product names and multilevel call categorization, as well as embed product/customer/time-specific marketing messages in the invoice enable its marketing department.
Grameenphone ltd head of marketing grameenphone ltd february 2016 – present (2 years 3 months) joined the number 1 telecom operator from mid feb 2016 responsible for campaign management, segmentation and brand marketing. Telecom market in bangladesh and about the service level of number one mobile operator company 318 swot analysis of grameenphone ltd project report 13 scope the scope of the study is limited within the telecommunication industry of bangladesh it is also limited within the organization of. Market capitalization (bdt), 624,918,850,18160 shareholders equity (bdt), 35,121,452,000 book value per share (bdt), 2601 last audited p/b ratio (x), 1782 forward p/e, 2441 eps (bdt), 2031 audited p/e (x), 2279 trading currency, bangladeshi taka market category, a market lot, 1 cfi code, esvufr. Grameenphone ltd dse: gp bloomberg: gram:bd re-initiation report target price: bdt 4800, current price: 4714 rating: market-weight valuation date: 30st to the management of a leading telecom brand of the country, 1800 mhz is the most suitable for providing 4g services the sector.
The paper aims to measure the brand equity of grameenphone ltd (gp) in terms of customers based brand equity to measure this, millward brown's brand dynamics pyramid & keller's cbbe (customer based brand equity) model have been used the reason for using more than one theory to measure the brand equity. “porter model, swot and pest analysis of grameenphone limited” an overview of mobile industry and grameenphone telecommunication industry in bangladesh is in emerging stage, experiencing robust growth the monopoly in the field was demolished and perfect competitive market emerged since then the entire.
Bangladesh's largest mobile carrier, grameenphone, has appointed a new chief executive in a bid to accelerate the roll out of the company's 4g services feature business & management to overcome this hurdle, grameenphone's new ceo may have to call on his decades of marketing experience. At the same time this report will help to gather knowledge about the services provided by grameenphone the divisions of grameenphone are discussed in detail in the next marketing division: the marketing department has a wide span of management it requires a high delegation of authority and allows for more.
However, gp should emphasize on internal marketing practices and on enhancing employee satisfaction and customer care keywords: relationship marketing, grameen phone, customer retention, competitive advantage jel classification code: analysis of findings: employee perspective employees responded.
Keywords: telecommunication industry sim tax rural marketing rural banking 1 introduction made up the visit of boro koyer village in gazipur in april 2008 (star business report 2008) the chief intent of operators losing money , it cannot be a management problem, nor a strategic problem” he said, we all. D) scope of the study the scope of the research is based on two mobile phone companies and it throws light on the effectiveness of push marketing with respect to grameenphone and airtel company the report is written from the point of view of grameenphone & airtel users of pabna city from bangladesh this report will. Grameenphone, as the market leader of telecom companies has to keep its customers loyal, which in tern related to the profitability moreover, from the total analysis of the result of the survey findings it has found that grameenphone is on the highest position for the level of effectiveness of the business solutions. Institute of chartered secretaries of bangladesh (icsb) and the institute of cost and management accountants of bangladesh (icmab) in recognition of gp added 44 million (2013: 71 million) new customers in 2014, resulting in 14 percentage point increase in subscriber market share at 428%.