Objective: pharmaceutical companies spend significant amount of resources on promotion influencing the prescribing behavior of physicians drug promotion can negatively impact on rational prescribing, which may adversely affect the quality of patient care however, little is known about these activities in. Functional and behavioral application the effect of retail promotional activities on sales ronald e frank, university of pennsylvania william f massy, stanford university abstract this article reports the formulation and results of a multiple equation econometric model to relate retail sales by. The effects of promotional activities on brand decision in the cellular telephone industry author(s): chu‐mei liu (assistant professor, department of international business, kai nan university, taoyuan, taiwan, roc) abstract: branding is important to manufacturers, retailers and consumers brands with higher brand. For promotions to remain effective, red bull has to analyse the impact of different campaigns word-of-mouth promotions can be more difficult to measure than some traditional methods of promotion although healthy sales are an important measure, red bull uses other measures to evaluate the effectiveness of its activities. Iracst – international journal of commerce, business and management ( ijcbm), issn: 2319–2828 vol 2, no6, december 2013 379 “impact of promotional activities on consumer buying behavior: a study of cosmetic industry” ms shallu assistant professor, delhi college of arts & commerce, university of delhi. 11 research objectives the research objectives are to: 1 analyze the nature of sales promotion activities of unilever ghana limited 2 determine factors that influence the consumption of unilever products in the kumasi metropolis 3 examine the impact of sales promotion on the consumption of unilever products in the. Of promotional activity will tend to be associated with brands that have a higher percentage of promotion sensi- tive consumer in their franchises this will cause lower baseline sales and more elastic demand than brands that promote less we indeed find that the effect of promotion (display and activity variables) on.
This is summer internship program project, this projects helps for the promotional activities and strategies used by the company i referred some of the projec. A key role in the purchasing process is played by the consumer's brand loyalty in fact, brand loyalty is the main target which the marketing policy of the firm is driven at, in particular by means of short-term and tactical activities to this pur- pose, the interaction between brand loyalty and promotional activities is considered. Promotion is a tool that is used by the retailers or manufacturer to invite consumers to purchase more the results which we get by the sales promotion is the use of high amount of reserve, inviting a lot of new customers and additional increase in sales although all the marketing activities are linked with sales promotions. Abstract the study examined the impact of promotional activities exercised in jordanian shareholding ceramic and glass production companies on their consumers purchasing decisions the data required for this study has been gained from two sources: the first is gleaned from books, studies and previous research, while.
205 2 literature review sales promotion is defined as a special offer or a part of marketing communication activities sales promotion is an independent variable and on the other hand social surroundings, buying behavior, free sample, price reduction and discount level are dependent variables on sales. Impact of price promotions on a brand's market share, sales pattern and several researchers have investigated such effects rothchild and gaidis (1981) draw on behavioral learning theory to suggest that well designed promotions can serve as will choose them, given the same level of competitive promotional activity. Impact of promotional events & activities on sales & footfalls for gurgaon central by vibha sharma 118 in partial fulfillment for the award of the degree post graduate diploma in management 2010-12 new delhi institute of management 50 (b&c), 60, tughlakabad institutional area, new. Impact on rates of sale was analyzed for four classes of items hard fruit, cooking vegetables, salad vegetables, and soft fruit the effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets although food chains maintain historical sales rec- ords and have.
Still, there is new empirical research that shows promotion activities have indirect effects on brand loyalty through customer satisfaction, which in turn has direct effects on brand loyalty (li-xin & shou-lian, 2010) nevertheless, most researchers claim that sales promotions yield negative effects, including price sensitivity. The objectives are to assess the impact of promotion on product awareness in relation to the organization, to determine the degree at which the promotional mix used by the organization helps in achieving organisational objective, to evaluate the effect of company's promotional activities on the pricing of a. To help retailers and producers effectively execute deliberately adjusted online and disconnected from the net advancements gupta  conducted a study and determined that the indian consumers are more favorable towards promotional activities such as buy one get one free (bogof) than sweepstakes, free trials, price. Changed life styles and social class of people have completely changed now than that of olden days the present study is based on impact of promotional activities on consumer behaviour at shopping malls shopping malls are increasingly using promotional activities to differentiate the mall from competitors through image.
The basic concept of my project “impact of promotional activities for selling hcl products” was based on sales promotion and selling for this i had got a training of product knowledge of wide range of products such as hcl laptops, desktops, nokia mobiles, canon printers, kodak cameras, x-box, apple ipods, etc. At their disposal, and consequently invest more in promotional activities the study was conducted on a random sample of 67 companies in 2012, and the obtained results show that the share of promotion in the overall costs significantly affects company's profitability, while there is no significant difference in.
Downloadable in this research paper an attempt has been made to know the impact of promotional activities, after sale services, mileage and resale value on the purchase decision the research will help the manufacturers of four wheelers intaking suitable decisions regarding promotional activities, after sale services,. They found that the new strategy increased store sales but had no impact on store traffic in summary, these models provide retail management with useful tools for evaluating the overall promotional strategy for a store or a chain the n10dels are less useful for planning specific promotional activities 143 selecting items to. This study generally sought to examine the effect of sales promotion on the performance of guinness ghana brewery ltd the specific objectives include to examine sales promotional activities used by guinness ghana brewery limited ( ggbl), examine the relationship between sales promotion and financial performance.
“a study on impact of sales promotional activities on customer buying behaviour with special reference to rathi build mart, raipur” paridhi bhandari 1gdrungta college of science and technology, kohka, bhilai, district-durg, chhattisgarh abstract: in today's business world customers are considered to be kings. Effects on consumers' internal price reference and perceived quality this work also highlights the importance of integrating the advertising with different promotional activities to improve the growth of sales of a product keywords: sales promotion, advertising, purchase behaviour 1 introduction industrial. Full-text paper (pdf): the impact of promotional activities on purchase decision making: a case study of brands bonita and rugove -water bottled producers. Keywords: sales promotions tools, consumer buying behavior, purchase decisions, marketing introduction retail market is growing in a high velocity environment all over the world all types of promotional activities are currently used by retailers in order to be differentiated in the market at the same time, competitiveness.